Title: Bharatiya management: the new paradigm for Indian managers

Authors: G.P. Sudhakar

Addresses: Centre for Educational and Social Studies, Nagarbhavi, Bengaluru, India

Abstract: The Indian way of management thinking and practice is unique and multi-faceted. Broadly termed 'Bharatiya management', this approach draws from the country's ancient wisdom, spiritual thought, unique contemporary contexts and modern business practices in the region. Through relevant exemplifications, this paper emphasises the need for managers and management students in India to understand and internalise the enormous rich insights that Bharatiya management has to offer, in addition to learning management methods from a Western framework so that they develop a holistic approach to managing businesses in India and also take it to the global platform. There is sufficient evidence that substantial work is available already that offers a 'Bharatiya' view and that there is opportunity for further research about management practices unique to the region. Curating earlier work in the area and creating indigenous content will establish Bharatiya management in the future.

Keywords: Indian management; indigenous management; Indian management practices; ancient wisdom from India; approach; Ramayana; Mahabharata; purpose of business; ethics; uniquely Indian case studies; Dharma.

DOI: 10.1504/IJICBM.2021.116130

International Journal of Indian Culture and Business Management, 2021 Vol.23 No.3, pp.324 - 342

Received: 20 May 2020
Accepted: 13 Jul 2020
Published online: 12 Jul 2021 *

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