Title: The culture of digital society and the economy of pleasure: a new paradigm of socio-economic progress of developing countries in Industry 4.0

Authors: Viktor I. Dobrosotskiy; Galina N. Semenova; Liliya A. Kripakova

Addresses: Department of Regional Governance and National Policy, Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs Russian Federation, Moscow, 119454, Russia ' Plekhanov Russian University of Economics, Moscow, 115093, Russia; Moscow Region State University, Mytishchi, 105005, Russia ORCID: 0000-0002-6693-1292 ' Institute of Linguistics and Intercultural Communication, Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation (Sechenov University), Moscow, 119146, Russian Federation ORCID: 0000-0001-9552-0401

Abstract: The purpose of the paper is to study the influence of culture of digital society in the pleasure economy in developing countries and to determine a new paradigm of their socio-economic progress in Industry 4.0. The authors substantiate the specific features of socio-economic progress of developing countries in Industry 4.0, caused by the specifics of the culture of digital society and its contradictory influence on the pleasure economy. The authors determine a new paradigm of socio-economic progress of developing countries in Industry 4.0, which is based not on the linear (as in developed countries) but on the cyclic algorithm. The role of the state consists not in stimulating technological progress but in adapting culture to a new - digital - context, and in overcoming the contradiction of digital society. This causes high complexity of development of the pleasure economy in Industry 4.0 in developing countries and the necessity to pay attention to the culture of digital society during regulation of this process.

Keywords: culture; digital society; pleasure economy; paradigm of socio-economic progress; developing countries; Industry 4.0; automatisation of labour; e-government; online trade; cyber security.

DOI: 10.1504/IJTGM.2021.116738

International Journal of Trade and Global Markets, 2021 Vol.14 No.4/5, pp.432 - 440

Received: 29 Jan 2020
Accepted: 03 Jun 2020
Published online: 31 Jul 2021 *

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