Title: Managerial paradigm 'management for pleasure' as a result of technological development

Authors: Alla E. Kalinina; Irina A. Elkhina; Marina E. Buyanova

Addresses: Department of Applied Informatics and Mathematical Methods in Economics, Volgograd State University, 100 Prospect Universitetsky, Volgograd, 400062, Russia ' Department of Information Systems and Computer Modeling, Volgograd State University, 100 Prospect Universitetsky, Volgograd, 400062, Russia ' Department of Economic Theory, World and Regional Economics, Volgograd State University, 100 Prospect Universitetsky, Volgograd, 400062, Russia

Abstract: The authors analyse the changes of the managerial paradigm as a result of technological development and study the structure of the 5th and 6th technological modes. Also, the risks and socio-economic consequences of development of convergent technologies are determined. It is concluded that as a result of economy's transformation and emergence of new technologies new structural changes appear - which, in their turn, are a reason of appearance of a range of new spheres, structural interconnections between the system's elements, causing new qualities and methods of management and goals and functions of management and development, which predetermines structural shifts in development of economy at the macro-level. Improvement and expansion of the possibilities for automatisation of management based on information & communication and intellectual technologies as a result of technological development stimulate the formation and establishment of the managerial paradigm 'management for pleasure'.

Keywords: managerial paradigm; management for pleasure; technological development; convergent technologies; NBICS-technologies; technological mode; structural changes; structural shifts; pleasure economy.

DOI: 10.1504/IJTGM.2021.116741

International Journal of Trade and Global Markets, 2021 Vol.14 No.4/5, pp.349 - 359

Received: 07 Feb 2020
Accepted: 26 Mar 2020
Published online: 31 Jul 2021 *

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