Title: Predicting the diffusion of NFC-enabled smartphone payment in Malaysia

Authors: Yong Wai Juen; Dhaarshini Balachandran

Addresses: Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak Darul Ridzuan, Malaysia ' Dhaarshini & Co., No. 31 Jalan Raja Perempuan Mazwin, Taman Rishah, 30100 Ipoh, Perak, Malaysia

Abstract: The NFC-enabled smartphone payment is an innovative mobile payment method that derived as a result of constant development in the mobile technologies. The prime purpose of this study is to address the diffusion of this innovative payment system among consumers in Malaysia. To attain this, a modified technology acceptance model and diffusion of innovation theory is used. The consumers' ideas to adopt this innovative payment system were examined from the angle of perceived usefulness, perceived ease of use, compatibility, trialibility and observability. This study contributes in both practical and theoretical aspect. This study has identified that the perceived usefulness, perceived ease of use and compatibility are the only significant predictors of this study. The perceived usefulness and perceived ease of use influences the intention to adopt directly, while the compatibility influences indirectly.

Keywords: NFC technology; smartphone payment; technology acceptance model; TAM; mobile technologies; innovation; Malaysia; cashless.

DOI: 10.1504/IJMOM.2021.116791

International Journal of Modelling in Operations Management, 2021 Vol.8 No.3, pp.266 - 298

Received: 10 Nov 2019
Accepted: 06 Sep 2020
Published online: 02 Aug 2021 *

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