Title: Relationship of employee advocacy and turnover intentions to happiness of university teachers in NCR, Delhi

Authors: Ajay Bhatia; Farhat Mohsin

Addresses: Faculty of Law, Manav Rachna University, Sector-43, Delhi-Surajkund Road, Faridabad-121003, Haryana, India ' Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, Sector-43, Delhi-Surajkund Road, Faridabad-121003, Haryana, India

Abstract: The study was conducted to ascertain the relationship of workplace happiness of university teachers with their two-key work-related outcomes, viz. employee advocacy and turnover intentions, at seven institutions of higher studies in NCR, Delhi. The study used a descriptive analytical survey design, and covered teachers with minimum six months of experience. Descriptive and inferential statistics were used to analyse with SPSS software. It was found that a significant proportion of teachers were in the 'low to moderate' happiness zone. Although, their workplace happiness was related significantly with their advocacy index, however, 'net promoter score' was at alarmingly low levels. Counter-intuitively, workplace happiness of teachers was found to be a relatively weak predictor of their turnover intentions. Equal proportions of teachers were found to be happy, but planning to leave. Study identified critical factors of teachers' happiness impacting these two dimensions and made specific recommendations to bring about improvements.

Keywords: teachers' happiness; psychological well-being; employee advocacy; turnover intentions; employee outcomes; employee retention; higher education; net promoter score; NPS.

DOI: 10.1504/IJICBM.2021.117475

International Journal of Indian Culture and Business Management, 2021 Vol.23 No.4, pp.451 - 473

Received: 21 Mar 2020
Accepted: 26 Jul 2020
Published online: 08 Sep 2021 *

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