Title: Which strategies are appropriate for the fight against the worldwide coronavirus crisis?

Authors: Amina Omrane; Sudin Bag

Addresses: ECSTRA Research Center, IHEC Carthage, University of Sfax, Tunisia ' Vidyasagar University, West Bengal, India

Abstract: With the increasing spread of the coronavirus outbreak and the health crisis it causes for millions of human beings all over the world since December 2019, governments are struggling to adopt the best specific strategies in order to save human lives and curtail the virus spread. More precisely, governments, big public corporations as well as private companies are offering their support via positive leadership and efficient operating systems as well. In this perspective, it seems that digital tools/technologies and specific cultural aspects can widely help to face more rapidly the coronavirus crisis and its devastating consequences. The present paper aims at an in-depth understanding of the coronavirus crisis, its main appearing phenomena, as well as the different strategies chosen by the different stakeholders/organisations in order to tackle it and sustain their survival. Managers, state officials, as well as entrepreneurs, can learn from the current study how to implement better successful strategies to limit the risks caused by such a crisis.

Keywords: COVID-19; coronavirus crisis; governments; countries; marketing strategies; business strategies of firms; charity; support.

DOI: 10.1504/IJICBM.2021.117476

International Journal of Indian Culture and Business Management, 2021 Vol.23 No.4, pp.416 - 430

Received: 23 Jun 2020
Accepted: 21 Jul 2020
Published online: 08 Sep 2021 *

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