Title: Exploring the key buying factors for electric scooters

Authors: David Vallejo-Morales; Elena Higueras-Castillo; Francisco Liébana-Cabanillas

Addresses: Faculty of Business and Economics, Marketing and Market Research Department, University of Granada, Paseo de la Cartuja 7, 18011 Granada, Spain ' Faculty of Business and Economics, Marketing and Market Research Department, University of Granada, Paseo de la Cartuja 7, 18011 Granada, Spain ' Faculty of Business and Economics, Marketing and Market Research Department, University of Granada, Paseo de la Cartuja 7, 18011 Granada, Spain

Abstract: Governments' actions to protect the environment along with firms' commitment to green corporate social responsibility facilitated the emergence of new technologies, products and business models. Sales of electric vehicles and e-scooters are growing, including an increased use of e-scooter sharing services. This study analyses the intention to use electric scooters through an online survey. Based on the technological acceptance model and theory of reasoned action, a set of variables has been incorporated in order to explore the full context of this innovative technology. The research hypotheses are contrasted through partial least squares structural equation modelling (PLS-SEM). The results of the analysis reveal perceived value, security and technophilia as the main determinants of intention to use e-scooters. A series of managerial implications are also discussed.

Keywords: electric scooter; intention to use; technological acceptance model; theory of reasoned action; electromobility; consumer adoption.

DOI: 10.1504/IJEHV.2021.117858

International Journal of Electric and Hybrid Vehicles, 2021 Vol.13 No.2, pp.173 - 193

Received: 21 Jul 2020
Accepted: 17 Aug 2020
Published online: 04 Oct 2021 *

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