Title: The impact of corporate social responsibility practices on competitive advantage: Vietnamese evidence

Authors: Khoa Truong An Nguyen; Ngoc Khuong Mai; Le Nha Ca Nguyen

Addresses: School of Business, International University, Vietnam National University, Ho Chi Minh City, Vietnam ' School of Business, International University, Vietnam National University, Ho Chi Minh City, Vietnam ' School of Business, International University, Vietnam National University, Ho Chi Minh City, Vietnam

Abstract: This paper analyses the values and effects of corporate social responsibility practices on organisational competitive advantage. The survey was sent to 869 respondents at different levels of management in Ho Chi Minh City and Binh Duong Province to collect opinions on corporate social responsibility (CSR) practices and their influence on organisational competitive advantage. The data are analysed using the SmartPLS technique to draw conclusions about the impact of CSR factors on organisational competitive advantage. The results indicate that there are four main impact variables - economic, legal, ethical and philanthropic CSR factors - that strongly affect organisational competitive advantage, whereas environmental CSR does not affect competitive advantage. Based on the findings, organisations have different options to decide which types of CSR are suitable for their business activities.

Keywords: competitive advantage; legal corporate social responsibility; economic corporate social responsibility; ethical corporate social responsibility; philanthropic corporate social responsibility; environmental corporate social responsibility.

DOI: 10.1504/IJMED.2021.117906

International Journal of Management and Enterprise Development, 2021 Vol.20 No.2, pp.177 - 195

Received: 30 Jun 2020
Accepted: 06 Apr 2021
Published online: 04 Oct 2021 *

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