Title: Analysis of the conditions of the relation between intention and behaviour in online social networks

Authors: Amanda Soares Zambelli Ferretti; Ariana Marchezi De Souza; Marcelo Moll Brandão; Leonardo Quintas Rocha

Addresses: Department of Business Administration, Federal University of Espirito Santo, Fernando Ferrari Avenue, 514, Goiabeiras, Vitória, ES, Brazil ' Department of Business Administration, Federal University of Espirito Santo, Fernando Ferrari Avenue, 514, Goiabeiras, Vitória, ES, Brazil ' Department of Business Administration, Federal University of Espirito Santo, Fernando Ferrari Avenue, 514, Goiabeiras, Vitória, ES, Brazil ' Department of Business Administration, Federal University of Espirito Santo, Fernando Ferrari Avenue, 514, Goiabeiras, Vitória, ES, Brazil

Abstract: Online social networks (OSN) contribute to the relationship between people, in personal or in professional contexts. When connected, individuals tend to make decisions, such as to accept or deny online friendship requests. For professionals in management positions, intentions that may influence the adoption of behaviours could be impacted by external factors, such as the company size or the managers' age. Based on the theory of planned behaviour and on the behaviours adopted in OSN, a quantitative study was conducted with 291 Brazilian managers. The data was analysed using partial least squares structural equation modelling (PLS-SEM). The results showed that, in the OSN context, managers tend to adopt open and content behaviours. Another result is the evidence of the mediated-moderated relation between the intention and the adoption of behaviours, in addition to two conditioning factors when adopting the content behaviour: the size of the company and the age of the managers.

Keywords: online management; theory of planned behaviour; TPB; managers; online social networks; OSN; intention; behaviour.

DOI: 10.1504/IJADS.2021.118625

International Journal of Applied Decision Sciences, 2021 Vol.14 No.6, pp.689 - 709

Received: 06 Feb 2020
Accepted: 20 Jul 2020
Published online: 29 Oct 2021 *

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