Title: Intrinsic motivation and entrepreneurial start-up intentions: a franchising perspective

Authors: Shathees Baskaran; Shima Devagaran; Kharthigesan Ganesan; Nomahaza Mahadi

Addresses: Azman Hashim International Business School, Universiti Teknologi Malaysia, 81310, Malaysia ' Azman Hashim International Business School, Universiti Teknologi Malaysia, 81310, Malaysia ' Azman Hashim International Business School, Universiti Teknologi Malaysia, 81310, Malaysia ' Azman Hashim International Business School, Universiti Teknologi Malaysia, 81310, Malaysia

Abstract: Franchising as a type of entrepreneurial activity to develop a nation's economy has been receiving continuous attention. In today's business world, many firms have adopted franchising as an important strategy, giving aspiring entrepreneurs the opportunity to own and operate a business venture. The aim of this study is to investigate the relationship between intrinsic motivation and franchise start-up intentions among Malaysians. A total of 386 participants participated in this survey. Intrinsic motivation was investigated over five subscales: Interest/Enjoyment, Perceived Competence, Perceived Choice, Effort and Value/Usefulness. Entrepreneurial start-up intentions examined four subscales: Business Involvement, Business Attitude, Pressure, and Control. From the results obtained, it was found that there were mixed findings of the significant relationship between intrinsic motivation and franchising entrepreneurial start-up intentions. Since franchising from intrinsic motivation and entrepreneurial startup intentions perspective remain an underexplored area, more research is needed to improve the predictive value of franchise intentions.

Keywords: intrinsic motivation; entrepreneurship; interest/enjoyment; perceived competence; perceived choice; effort; value/usefulness; business involvement; business attitude; pressure; and control.

DOI: 10.1504/IJEV.2021.119145

International Journal of Entrepreneurial Venturing, 2021 Vol.13 No.5, pp.443 - 478

Received: 10 Jul 2019
Accepted: 15 Oct 2020
Published online: 24 Nov 2021 *

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