Title: Antecedents of travel intention in rental taxi services post coronavirus-19 lockdown

Authors: K.A. Asraar Ahmed; V.S. Damodharan

Addresses: Xavier Institute of Management & Entrepreneurship, A Recognized Research Centre of the University of Mysore Hosur Road, Electronic City Phase 2, Bangalore, Karnataka, 560 100, India ' Xavier Institute of Management & Entrepreneurship, Tambaram-Walajahbad Highway, Oragadam, Chennai, Tamil Nadu, 602 105, India

Abstract: The novel coronavirus disease-19 (COVID-19) has had a tremendous impact on the travel and tourism industry worldwide. This study investigates the various factors that affect travel intention (TINT) in public taxi services post COVID-19 lockdown in Chennai City. The primary data was collected from 296 respondents through a questionnaire survey, mainly from frequent travellers that use rental taxis in Chennai. This study extended the theory of planned behaviour (TPB) in the travel intention context. The respondents' data was analysed using reliability, multi-collinearity, factor analysis, and regression techniques. The results show that perceived severity harms travel intention, which offers travellers a hesitation to travel because of the COVID-19 threat. Based on the research data, travellers' feedback and suggestions, strategies to improve the taxi rental service in Chennai City are proposed.

Keywords: theory of planned behaviour; TPB; travel intentions; TINT; COVID-19; rental taxi; innovation.

DOI: 10.1504/IJMED.2021.119521

International Journal of Management and Enterprise Development, 2021 Vol.20 No.4, pp.363 - 379

Received: 23 May 2021
Accepted: 08 Jun 2021
Published online: 08 Dec 2021 *

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