Title: Importance-performance analysis towards sustainable indigenous tourism (a lesson learned from Indonesia)

Authors: Theresia Myra Saviera; Retno Kusumastuti; Achmad Nizar Hidayanto

Addresses: Faculty of Administrative Science, Universitas Indonesia, Kampus Universitas Indonesia, Gedung M Lantai 2, Jl. Prof. DR. Selo Soemardjan, Pondok Cina, Kecamatan Beji, Kota Depok, Jawa Barat 16424, Indonesia ' Faculty of Administrative Science, Universitas Indonesia, Kampus Universitas Indonesia, Gedung M Lantai 2, Jl. Prof. DR. Selo Soemardjan, Pondok Cina, Kecamatan Beji, Kota Depok, Jawa Barat 16424, Indonesia ' Faculty of Computer Science, Universitas Indonesia, Kampus UI Depok, Pondok Cina, Kecamatan Beji, Kota Depok, Jawa Barat 16424, Indonesia

Abstract: This study aims to explain the usage of importance-performance analysis through the study case of specific village tourism in Indonesia, Desa Wisata Nglanggeran, Kabupaten Gunungkidul, Daerah Istimewa, using a uni-dimension of indigenous tourism initiatives towards sustainability with the theories and concepts of the indigenous community and competitive advantage to empower social entrepreneurship while creating consensus for each actor in the village tourism towards sustainability. Hence, sustainability measured by acknowledging the triple bottom line (environment, socio-cultural, and economy) and according to the context of tourism activities managed responsibly and continuously. Using a mixed-method, the authors gather the qualitative data through in-depth interviews to collect the sustainability measurement as well. Finally, the problems related to the limitation of this research and the measurement method of indigenous tourism towards sustainability using importance-performance analysis with the recommendations for further research would be discussed.

Keywords: importance-performance analysis; IPA; indigenous tourism; sustainable tourism; innovation; Indonesia.

DOI: 10.1504/IJIL.2022.119638

International Journal of Innovation and Learning, 2022 Vol.31 No.1, pp.91 - 116

Received: 20 Jun 2020
Accepted: 13 Dec 2020
Published online: 13 Dec 2021 *

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