Title: Determinants and consequences of social media apps usage: from the perspective of the value theory

Authors: Heng-Li Yang; Shiang-Lin Lin

Addresses: Department of Management Information System, National Cheng-Chi University, 64, Sec.2, Chih-Nan Rd., 116, Taipei, Taiwan ' Department of Management Information System, National Cheng-Chi University, 64, Sec.2, Chih-Nan Rd., 116, Taipei, Taiwan

Abstract: Among a large number of available mobile applications (apps), social media apps are widely used by users. However, some negative effects might occur when people rely too much on social media apps. This study applies empirical research to discuss the values that social media apps can provide to users, and to explore the impact of social media apps usage. The results indicated that information value, social value, fashion value, and perceived social presence have a significant influence on users' usage of social media apps. However, growing usages on social media apps could lead to users' social interaction overload. Moreover, users' dependency on social media apps has a significant and positive influence on their virtual social self-efficacy, but feeling exhausted due to social interaction overload, has a negative influence on users' virtual social self-efficacy. Finally, users' virtual social self-efficacy has a significantly positive influence on their real social self-efficacy. Some suggestions are given by this study.

Keywords: social media apps; theory of consumption values; theory of information overload; social cognitive theory; dependency; exhaustion.

DOI: 10.1504/IJMC.2022.119994

International Journal of Mobile Communications, 2022 Vol.20 No.1, pp.1 - 32

Received: 26 Mar 2019
Accepted: 27 Jun 2020
Published online: 04 Jan 2022 *

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