Title: Prolonging retailer-supplier relationship: a study of retail firms during COVID-19 pandemic

Authors: Sudhanshu Joshi; Manu Sharma

Addresses: Operations and Supply Chain Management Area, School of Management, Doon University, India; Faculty of Engineering and IT, University of Technology Sydney, Australia ' Guildhall School of Business and Law, London Metropolitan University, London; Department of Management Studies, Graphic Era Deemed to be University, India

Abstract: The world is beholding new drifts in retail buying, health services, social factors during the current pandemic. Retailers and suppliers are challenged to take the risk and prepare themselves to implement strategic actions according to the dynamic environment. This study has made an effort to identify the key determinants of the retailer-supplier relationship to be focused on surviving amidst COVID-19 pandemic. This study aims to identify the key determinants of retailer-supplier relationship and assessing retail firms' supply chains appropriate as per key determinant to be intensive in a pandemic situation. The work reveals collaboration efficiency and co-creation are the prominent determinants for dealing the retailer-supplier association. The study shows that order fulfilment is the most suitable RSCs for creating co-creation and capabilities in managing humanitarian logistics to survive in the COVID-19 pandemics.

Keywords: retail-supply relationship; order fulfilment; co-creation; demand driven supply chains; COVID-19.

DOI: 10.1504/IJLEG.2022.120810

International Journal of Logistics Economics and Globalisation, 2022 Vol.9 No.3, pp.223 - 247

Received: 29 May 2021
Accepted: 31 Oct 2021
Published online: 10 Feb 2022 *