Title: Industry competition, life cycle and export performance of China's cross-border e-commerce enterprises

Authors: Shuzhong Ma; Qihui Liang

Addresses: China Academy of Digital Trade, Zhejiang University, 866 Yuhangtang Road, Hangzhou, 310058, China ' China Academy of Digital Trade, Zhejiang University, 866 Yuhangtang Road, Hangzhou, 310058, China

Abstract: This study explores the influencing factors of the export performance of cross-border e-commerce enterprises, based on the merchant data of Wish - a cross-border e-commerce platform. The study finds that as the tenure of enterprises increases, the exports of cross-border e-commerce enterprises on platforms will show an 'inverted U-shaped' trend that rises and declines. As competition on the platform decreases, the exports of cross-border e-commerce enterprises on platforms will also rise and fall. As the tenure of enterprises increases, the impact of industry competition on the performance of cross-border e-commerce exports gradually weakens, and moderate competition prolongs the cross-border e-commerce enterprise life cycle. Moreover, high-quality business services, diversified product selection, and low commodity prices will promote the export performance of cross-border e-commerce enterprises.

Keywords: cross-border e-commerce platform; export performance; life cycle; industry concentration; China.

DOI: 10.1504/IJTM.2021.120926

International Journal of Technology Management, 2021 Vol.87 No.2/3/4, pp.171 - 204

Accepted: 08 Aug 2021
Published online: 17 Feb 2022 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article