Title: Intellectual resource and new product performance: mediating role of innovation capability

Authors: Nazila Yousefi; Razieh Ahmady; Gholamhossein Mehralian

Addresses: Department of Pharmacoeconomics and Pharma Management, School of Pharmacy, Shahid Beheshti University of Medical Sciences, Iran ' Department of Pharmacoeconomics and Pharma Management, School of Pharmacy, Shahid Beheshti University of Medical Sciences, Iran ' Department of Pharmacoeconomics and Pharma Management, School of Pharmacy, Shahid Beheshti University of Medical Sciences, Iran; Pharmaceutical Sciences Research Center, Shahid Beheshti University of Medical Sciences, Tehran, Iran

Abstract: Intellectual resource is recognised as a key success factor in an increasingly competitive, knowledge-based economy. The literature contains several studies that investigated the effects of intellectual resources on new product performance. However, the mediating role of innovation capability in the relationship between intellectual resources and new product performance are understudied. The purpose of this research is to demonstrate how innovation capability influences the relationship between intellectual resources and new product performance within the context of pharmaceutical sector. Data was collected through structured questionnaires from a sample of Iranian pharmaceutical firms. Structural equation modelling was used to test the proposed research hypotheses. The findings of this study show that intellectual resources have a significant positive impact on new product performance. Furthermore, the results reveal that innovation capability indirectly mediates the effect of intellectual resources on new product performance in the pharmaceutical industry.

Keywords: intellectual resources; innovation capability; new product performance; NPP; pharmaceutical industry; structural equation modelling; SEM.

DOI: 10.1504/IJLIC.2022.121254

International Journal of Learning and Intellectual Capital, 2022 Vol.19 No.2, pp.154 - 168

Received: 20 May 2020
Accepted: 04 Apr 2021
Published online: 02 Mar 2022 *

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