Title: Institution of organisation and organic Jasmine rice production extension of the district agriculture offices in Thung Kularonghai

Authors: Pitundorn Nityasuiddhi

Addresses: Faculty of Humanities and Social Sciences, Khon Kaen University, Khon Kaen Province 40002, Thailand

Abstract: This research was aimed to explain the relationship between the institutional components of organisations - formal rules and informal rules - and their consequent effects on the organic Jasmine rice production extension projects implemented in Thung Kularonghai rice field, Northeast Thailand by three district agriculture offices. Qualitative approach was utilised with the officials and rice farmers in the districts concerned, as the key informants. It was found that there were decoupled relations between the formal rules as the external centralised projects and the offices' prevailing formal rules and informal rules as values and attitudes of field extensionists towards these coercive projects. Consequently, the effect was that field staffs neglected the performance of routine advisory services for organic Jasmine rice production. Taken-for-granted conduct then occurred. As other field activities have still occasionally been practiced by them, they seem likely to be just symbolic of the formalised performances for achieving public legitimacy.

Keywords: institution of organisation; decoupling relation; taken-for-granted performance.

DOI: 10.1504/IJPSPM.2022.121749

International Journal of Public Sector Performance Management, 2022 Vol.9 No.3, pp.322 - 340

Received: 15 May 2019
Accepted: 11 Aug 2019
Published online: 07 Apr 2022 *

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