Article: A niche strategy for geographical indication products, by valorising local resources: the Greek cheese Ladotyri Mytilinis Journal: International Journal of Agricultural Resources, Governance and Ecology (IJARGE) 2022 Vol.18 No.1/2 pp.160 - 181 Abstract: This study aims to develop a niche strategy for the Greek geographical indication (GI) product Ladotyri Mytilinis, through the valorisation of local resources, especially the local livestock breed. The strategy emphasises the quality, production methods, and regional identity of this product. Data were collected through a thorough literature review and field research. The specifications of the product and the valorisation of local resources can utilise the local sheep breed, its nutrition, the habitat in which it lives, the quality of its products, and the breeding system. The product is integrated into markets in multiple ways. The milk of the local breed is used in three different GI products. The governance of this geographical indication is characterised by concentration, lack of coordination and absence of a specialised collective structure. Various elements of value chain governance through contracting, network governance, and informal relationships have been identified. Inderscience Publishers - linking academia, business and industry through research

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Title: A niche strategy for geographical indication products, by valorising local resources: the Greek cheese Ladotyri Mytilinis

Authors: Maria Spilioti; Spiros Stachtiaris; Antonios Kominakis; Pavlos Karanikolas; Konstantinos Tsiboukas

Addresses: Department of Agricultural Economics and Rural Development, Agricultural University of Athens, Greece ' Department of Agricultural Economics and Rural Development, Agricultural University of Athens, Greece ' Department of Animal Science and Aquaculture, Agricultural University of Athens, Greece ' Department of Agricultural Economics and Rural Development, Agricultural University of Athens, Greece ' Department of Agricultural Economics and Rural Development, Agricultural University of Athens, Greece

Abstract: This study aims to develop a niche strategy for the Greek geographical indication (GI) product Ladotyri Mytilinis, through the valorisation of local resources, especially the local livestock breed. The strategy emphasises the quality, production methods, and regional identity of this product. Data were collected through a thorough literature review and field research. The specifications of the product and the valorisation of local resources can utilise the local sheep breed, its nutrition, the habitat in which it lives, the quality of its products, and the breeding system. The product is integrated into markets in multiple ways. The milk of the local breed is used in three different GI products. The governance of this geographical indication is characterised by concentration, lack of coordination and absence of a specialised collective structure. Various elements of value chain governance through contracting, network governance, and informal relationships have been identified.

Keywords: geographical indications; local breed; Lesvos Island; niche strategy; value chain; governance.

DOI: 10.1504/IJARGE.2022.124647

International Journal of Agricultural Resources, Governance and Ecology, 2022 Vol.18 No.1/2, pp.160 - 181

Received: 27 Mar 2021
Accepted: 18 Nov 2021
Published online: 31 Jul 2022 *

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Title: A niche strategy for geographical indication products, by valorising local resources: the Greek cheese Ladotyri Mytilinis

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