Title: Understanding consumer patterns on meat and dairy products derived from animals fed with locally produced feed

Authors: Christina Kleisiari; Leonidas-Sotirios Kyrgiakos; Spyros Niavis; Evangelia Tigka; Christina Moulogianni; Marie-Noelle Duquenne; George Vlontzos

Addresses: Department of Agriculture, Crop Production and Rural Environment, School of Agricultural Sciences, University of Thessaly, Greece ' Department of Agriculture, Crop Production and Rural Environment, School of Agricultural Sciences, University of Thessaly, Greece ' Department of Planning and Regional Development, School of Engineering, University of Thessaly, Greece ' Department of Agriculture, Crop Production and Rural Environment, School of Agricultural Sciences, University of Thessaly, Greece ' Department of Agriculture, Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece ' Department of Planning and Regional Development, School of Engineering, University of Thessaly, Greece ' Department of Agriculture, Crop Production and Rural Environment, School of Agricultural Sciences, University of Thessaly, Greece

Abstract: The scope of this study is to clarify the main factors affecting the consumption of foodstuff derived from animal products. For this, we applied a modified version of the health belief model (HBM); trying to quantify the differences on the impact of two food groups on human health. Principal component analysis was applied to highlight essential components influencing participants to consume locally produced animal products. Based on the 'consumers' perceptions, there is a general positive attitude towards agricultural products of animals fed with locally produced feed (LPF). Most respondents trust more LPF, considering them as healthier than imported ones, enhancing their identity. Age and educational level of respondents are characteristics that significantly influence their answers, as younger and higher educated consumers are more interested in adopting good eating habits, while seeking information about the origin of foodstuff. This is promising parameter for enhancing competitiveness of LPF on both local and international context.

Keywords: consumer behaviour; supply chain management; principal component analysis; PCS; agriculture.

DOI: 10.1504/IJARGE.2022.124651

International Journal of Agricultural Resources, Governance and Ecology, 2022 Vol.18 No.1/2, pp.199 - 218

Received: 14 May 2021
Accepted: 03 Mar 2022
Published online: 31 Jul 2022 *