Title: Investigation of fashion disposal behaviour among Gen X and Gen Y in India

Authors: Jasmandeep Kaur; Ramanjeet Singh; Surabhi Singh

Addresses: Amity University, Amity University Campus, Sector-125, Noida – 201 301 (UP), India ' Amity University, Amity University Campus, Sector-125, Noida – 201 301 (UP), India ' IMS Ghaziabad, GT Road, Industrial Area, Lal Kuan, Ghaziabad, Uttar Pradesh 201009, India

Abstract: Fashion disposal of Gen X and Gen Y consumers is significant globally. The study analyses how the fashion disposal behaviours of different generations are affected by environmental concern and willingness to contribute to sustainable consumption, such as the purchase, reuse and donation of environmentally friendly products to the needy or in charity. A qualitative and quantitative approach is adopted wherein data is analysed using descriptive statistics, exploratory factor analysis, correlation and regression. The study will bring positive sentiments while disposing of undesirable items. The research reveals the factors responsible for fashion disposition of Generation X and Generation Y. By examining the fashion disposal behaviour of different generations, essential catalysts for disposal are highlighted, as well as the necessity for education regarding sustainable product disposal practices. The results are worthwhile for distributors of fashion, marketers, environmentalists, ecological research, charities and policymakers.

Keywords: Gen X; Gen Y; fashion disposal; socially responsible; sustainable product disposal.

DOI: 10.1504/IJBG.2022.125952

International Journal of Business and Globalisation, 2022 Vol.31 No.2, pp.198 - 215

Received: 02 Jan 2020
Accepted: 16 Mar 2020
Published online: 05 Oct 2022 *

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