Title: Artificial intelligence based marketing: a bibliometric analysis

Authors: Kapil Kumar Aggarwal; Rashmi Billus

Addresses: University School of Business, Chandigarh University, Gharuan, Mohali, Punjab, India ' University School of Business, Chandigarh University, Gharuan, Mohali, Punjab, India

Abstract: The growth in the online trend in business has brought a big revolutionary wave of artificial intelligence in the field of marketing to not only gain a competitive advantage, but also to predict and convert the potential consumers into the ultimate consumers. This paper presents a detailed analysis on the publications of the Scopus database on the previous work done in the area of 'artificial intelligence marketing' between the year 2000-2021 (accepted/published till January 2021) and then a bibliometric analysis using Vos Viewer was conducted on 110 papers to review the research trends in artificial intelligence-based marketing with special focus on India. The purpose of this study is to review the research work done on the growth of research conducted on artificial intelligence marketing in India and to analyse the future line of research in this area.

Keywords: bibliometric analysis; artificial intelligence; marketing.

DOI: 10.1504/IJBBM.2022.125983

International Journal of Bibliometrics in Business and Management, 2022 Vol.2 No.2, pp.137 - 147

Received: 06 Mar 2021
Accepted: 15 Feb 2022
Published online: 05 Oct 2022 *

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