Title: The millionaire friend-to-friend fundraising

Authors: Luis Henrique Rigato Vasconcellos; Cristiane Biazzin; Fernando Coelho Martins Ferreira; Alexandre Vasserman de Oliveira

Addresses: Department of Operations Management, Sao Paulo Business School, Fundacao Getulio Vargas, Rua Itapeva, 474 – 8th Floor, Sao Paulo, Brazil ' Department of Management, Haile College of Business, Northern Kentucky University, 1 Nunn Drive BC243B, Highland Heights, KY 41099, USA ' Romain College of Business, University of Southern Indiana, 8600 University Boulevard, Evansville, IN 47712, USA ' Department of Operations Management, Sao Paulo Business School, Fundacao Getulio Vargas, Rua Itapeva, 474 – 8th Floor, Sao Paulo, Brazil

Abstract: The case portrays a real dilemma experienced by Alexandre, founder of the fourth largest Brazilian social mobilisation movement for health called VemPraGuerra He joined efforts with his brother and a friend (both resident doctors) to structure a project during the first half of 2020. Amid the COVID-19 medical supplies shortage, they were able to gather R$6 million (about US$1.2 million at that time). This funding was summoned to assist Hospital das Clinicas de Sao Paulo, the largest Brazilian health complex. The case study contributes to the currently scarce body of knowledge devoted to teaching stakeholder theory. It is an applied example of social entrepreneurship, the promotion of social change, and the contemporaneity of the COVID-19 pandemic.

Keywords: teaching case; stakeholder analysis; project management; social entrepreneurship; fundraising; COVID-19 fundraising; medical supplies shortage; Brazil.

DOI: 10.1504/IJTCS.2022.125984

International Journal of Teaching and Case Studies, 2022 Vol.13 No.2, pp.87 - 111

Received: 12 Aug 2021
Accepted: 11 Jan 2022
Published online: 05 Oct 2022 *

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