Title: Intentions without attention: challenges in agricultural extension communication in Ethiopia

Authors: Tadele Mognehodie Workineh; Adem Chanie Ali; Amanuel Gebru Woldearegay

Addresses: Department of Journalism and Communication, Faculty of Humanities, Bahir Dar University, Bahir Dar, P.O. Box 79, Ethiopia ' Department of Journalism and Communication, Faculty of Humanities, Bahir Dar University, Bahir Dar, P.O. Box 79, Ethiopia ' School of Journalism and Communication, Addis Abebab University, Addis Ababa, P.O. Box 1176, Ethiopia

Abstract: This study aimed to explore the major challenges in agricultural extension communication activities focusing on four agricultural research centres in four districts under Ethiopian Institute of Agricultural Research (EIAR). Applying an exploratory qualitative research approach, we gathered data using open-ended questionnaires, in-depth interviews and four FGD sessions. Then, data were coded and analysed thematically using QDA miner software based on the principles of diffusion of innovation and participatory communication theoretical frameworks. The findings show that agricultural innovation communications have been obstructed by various challenges, such as communication channels, resources, stakeholders' participation, capacity and perception. The major challenges have been condensed into six themes as: 'futile participation' (insufficient involvement of stakeholders), 'communication gaps' (poor information exchange), 'capacity problems' (knowledge and skills gap), 'resource constraints' (budget, infrastructure, and logistics), 'shortage of supplies' (varieties, herbicides, and fertiliser) and 'farmers' perceptions'. Thus, a system has to be established to enable stakeholders to work in synergy.

Keywords: agricultural innovation; challenges; communication; participation; stakeholders.

DOI: 10.1504/IJGENVI.2022.126187

International Journal of Global Environmental Issues, 2022 Vol.21 No.2/3/4, pp.95 - 112

Received: 17 Mar 2021
Accepted: 29 Sep 2021
Published online: 14 Oct 2022 *

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