Title: The impact of the location and infrastructure of organisation on competitive advantage: analysis in the light of qualitative factors

Authors: Janusz Ząbek

Addresses: Management Department, Faculty of Management and Tourism, Malopolska School of Economics, 33-100 Tarnów, Ul. Waryńskiego 14, Poland

Abstract: Dealer companies confirm the development of the economy and progressive transformation of the market. They also confirm the emergence of new business entities based on knowledge and services. Car dealerships operate on the basis of unified international standards. The business environment is very competitive. This forces companies to use all factors that enable them to gain a competitive advantage. The study examines whether the place of providing services affects the competitive advantage of the organisation. The article explores the impact of location, outdoor labelling, internal infrastructure and internal labelling on competitive advantage. The study was performed using qualitative parameterisation. The study was performed among the clients of dealer service in the automotive industry. The 514 dealership clients from South-Eastern Poland, from the area of the former Tarnów province, were audited using the auditorial method. In this study, data was analysed using mathematical analysis. Data analysis shows that location, external labelling and internal infrastructure have an impact on achieving competitive advantage. This means that in car dealership industry, the place of business premises characterised by the studied factors should be included in the strategy as an element of competitive advantage.

Keywords: competitive advantage; customers satisfaction; products quality; customer loyalty; location; infrastructure; management; strategy; PL; Poland.

DOI: 10.1504/IJEPEE.2022.126612

International Journal of Economic Policy in Emerging Economies, 2022 Vol.16 No.2/3/4, pp.303 - 317

Received: 12 Dec 2019
Accepted: 17 Nov 2020
Published online: 31 Oct 2022 *

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