Title: Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India

Authors: Sheshadri Chatterjee; Ranjan Chaudhuri; Alkis Thrassou; Demetris Vrontis

Addresses: Indian Institute of Technology Kharagpur, West Bengal, India ' Indian Institute of Management Ranchi Ranchi, Jharkhand 834008, India ' School of Business, University of Nicosia, Nicosia, Cyprus ' School of Business, University of Nicosia, Nicosia, Cyprus

Abstract: Artificial intelligence (AI) technology, along with its related algorithms, hardware, capability and applications, is rapidly expanding across sectors and industries, globally. Through a combination of theoretical and qualitative research, this study identifies the different applications of AI in the healthcare sector, including biomedicine, disease diagnostics, hospital record management, living assistance, biomedical research, and more. Particular emphasis is placed on the case of Indian hospitals and the relevant opportunities and challenges for sustainable growth of AI in the healthcare sector, at both the policy and governmental levels. The study finds that policy improvements, greater investment in R&D activities, and effective governance constitute the keys towards the maximisation of both the potential and actual benefits of AI in the healthcare sector.

Keywords: artificial intelligence; AI governance; healthcare; hospitals; regulation; policy; opportunities and challenges; India.

DOI: 10.1504/IJIMA.2022.126716

International Journal of Internet Marketing and Advertising, 2022 Vol.17 No.3/4, pp.394 - 414

Received: 11 Jan 2021
Accepted: 24 Feb 2021
Published online: 03 Nov 2022 *

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