Title: Start-up's ecosystem: a case study on DevX

Authors: Sachin Kumar Srivastava; Rekha P. Khosla

Addresses: IILM Academy of Higher Learning, Lucknow, India ' Amity Business School, Amity University, Uttar Pradesh, India

Abstract: In this study, researchers have discussed how firms develop new dynamic capability(ies) in new start-ups' strategic dimensions. An innovative approach in organisations is not a new feature for large firms. Small scale and start-up firms can also integrate innovation in their business strategy. Attentive positioning of strategies towards its combined efforts of working innovation and innovative competence gives high levels of owner-employee motivation. This technology helps technology-based small businesses to convert into profitable and competitive businesses for long-term survival in the market. DevX is a space and innovative support providing the firm with a high-quality, high-tech, cost-effective organisation founded by three friends. A good start-up ecosystem means, organisation which is full of basic amenities, for example: physical infrastructure. The study is based on primary and secondary data of the case. Most of the times, a study tries to fill the case gaps during the process. The findings of the study are based on observations and discussion with the top management of one start-up firm and with the research carried out through primary and secondary sources.

Keywords: start-up; DevX; ecosystem; business model; entrepreneurship.

DOI: 10.1504/IJKL.2023.127324

International Journal of Knowledge and Learning, 2023 Vol.16 No.1, pp.97 - 110

Received: 12 Feb 2022
Accepted: 14 Apr 2022
Published online: 30 Nov 2022 *