Title: Personality attributes, selfie posting and university culture: understanding the psychological underpinning mechanism

Authors: Fozia Alam; Naveed Saif; Muhammad Alam Khan; Sadaqat Ali

Addresses: IMS UST, Bannu, Pakistan ' University of Science and Technology Bannu, Bannu, Pakistan ' University of Peshawar, Peshawar, Pakistan ' NUML, Islamabad, Pakistan

Abstract: The current study tries to find out the relationship between various characteristics of students personality and selfies posting behaviour among the students of University of Science and Technology Bannu (USTB) and National University of Modern Languages (NUML). The reason of selecting two universities from deferent culture is to validate the concept of the moderating role of culture. For this purpose data was collected from 220 students of both universities. It was analysed through SPSS via regression and correlation, while moderating role of culture was assessed through Preacher and Hayes (2008) macros. Results indicate that extraversion and openness to experience is significantly associated with selfies posting, while culture did not show any moderating effect between personality traits and selfie posting behaviour. Based on the results of the current study it is recommended to assess students personality through social media and be investigated through more detailed list of variables.

Keywords: personality big five model; PBFM; selfie posting behaviour; culture; SPSS; university.

DOI: 10.1504/IJKL.2023.127331

International Journal of Knowledge and Learning, 2023 Vol.16 No.1, pp.73 - 96

Received: 01 Nov 2021
Accepted: 04 Apr 2022
Published online: 30 Nov 2022 *