Title: Green products: evaluation of online promotion

Authors: Athina Kotta; Zacharoula Andreopoulou; Anastasios Michailidis

Addresses: Department of Forestry and Natural Environment, Aristotle University of Thessaloniki, University Campus, P.O. Box 268, 54124 Thessaloniki, Greece ' Department of Forestry and Natural Environment, Aristotle University of Thessaloniki, University Campus, P.O. Box 268, 54124 Thessaloniki, Greece ' Department of Forestry and Natural Environment, Aristotle University of Thessaloniki, University Campus, P.O. Box 268, 54124 Thessaloniki, Greece

Abstract: The purpose of this study is to identify the features of the internet used by companies that sale green products on their websites and their corporate profiles on social media, and more specifically on their Facebook page. It also determines how each company chooses to advertise its products through the internet and finally which features of each platform further enhance the promotion of each business. The method which was adopted was the descriptive statistics of data on an Excel spreadsheet and conclusions were drawn through the results of the study. In the future, this research can be utilised and enriched by financial data of companies, in order to succeed better electronic marketing. Furthermore, business owners can improve their digital presence with the existing data and strengthen the criteria and the features that make their products more attractive to potential customers.

Keywords: green products; internet; e-commerce; environmental marketing; green consumers.

DOI: 10.1504/IJSAMI.2023.127540

International Journal of Sustainable Agricultural Management and Informatics, 2023 Vol.9 No.1, pp.74 - 92

Received: 15 Jun 2022
Accepted: 22 Aug 2022
Published online: 07 Dec 2022 *