Title: The application of service quality on tourist stadia: the role of value and satisfaction on spectators' intentions

Authors: Nikolaos Papadopoulos; Georgios Tsekouropoulos

Addresses: Department of Organization Management, Marketing and Tourism, International Hellenic University, P.O. Box 141 GR, Building of Marketing, Campus of Sindos, 17 Km Thessaloniki – Sindos, 57400 Thessaloniki, Greece ' Department of Organization Management, Marketing and Tourism, International Hellenic University, P.O. Box 141 GR, Building of Marketing, Campus of Sindos, 17 Km Thessaloniki – Sindos, 57400 Thessaloniki, Greece

Abstract: Service quality of a sports organisation is a multidimensional concept and an important element of the sports product. The purpose of this study was to research spectators' perception about the facilities of a stadium served during a football game. It investigated any differentiation on demographic characteristics and other attending characteristics of spectators about quality, value, satisfaction and behavioural intentions. It was under investigation how a football stadium can help to develop tourism in the area. The methodology chosen was quantitative research. The results provided support of spectators' perception of the service quality model used.

Keywords: service quality; football spectators; innovative facilities; tourist stadia.

DOI: 10.1504/IJSAMI.2023.127542

International Journal of Sustainable Agricultural Management and Informatics, 2023 Vol.9 No.1, pp.19 - 40

Received: 16 Jun 2022
Accepted: 29 Jul 2022
Published online: 07 Dec 2022 *