Title: Effectiveness of food traceability system: Chinese consumer food purchase intention during the pandemic

Authors: Candy Lim Chiu; Manqi Li; Jason Lim Chiu

Addresses: College of Business and Public Management, Wenzhou-Kean University, 88 Daxue Rd., Quhai, Wenzhou Zhejiang Province, 325060, China ' College of Business and Public Management, Wenzhou-Kean University, 88 Daxue Rd., Quhai, Wenzhou Zhejiang Province, 325060, China ' Department of Business Administration, Keimyung University, Daegu, South Korea

Abstract: During the COVID-19 pandemic, food safety scandals were common issues. This situation resulted in the rapid development of food traceability systems (FTS), which create transparency in tracking food products from manufacturing to consumption. So, this study empirically tests the elements of FTS by integrating the information system success model (ISSM) of DeLone and McLane on Chinese consumers' intention to purchase food using an FTS during a pandemic outbreak. Also, this study shows the significant mediating effect of perceived value, perceived safety, and perceived health benefits between the quality perspective of ISSM and purchase intention (PUI) as the dependent variable. This study provides insights for the further development of food traceability technologies.

Keywords: food traceability system; FTS; DeLone and McLane information system success model; food industry; COVID-19; purchase intention; PUI.

DOI: 10.1504/IJEF.2023.127896

International Journal of Electronic Finance, 2023 Vol.12 No.1, pp.1 - 17

Received: 29 Nov 2021
Accepted: 25 May 2022
Published online: 21 Dec 2022 *