Title: COVID-19 pandemic roles on consumer behaviour towards sustainable transitions: a retail industry survey

Authors: Ali A. Salah; Amgad S.D. Khaled; Khalid Alomari; Mosab I. Tabash; Abdulmalek M.M. Saeed

Addresses: College of Business and Economics, Al-Hussein Bin Talal University, Amman, Jordan ' Department Management Information System, Al-Rowad University, Taiz, Yemen ' College of Business and Economics, Al-Hussein Bin Talal University, Amman, Jordan ' College of Business, Al Ain University, P.O. Box: 64141, Al Ain, UAE ' Department of Commerce, Aligarh Muslim University, 202002, Aligarh, UP, India

Abstract: In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.

Keywords: COVID-19; consumer behaviour; retailing; online payments; Indian markets; sustainable lifestyle; sustainable buying habits; sustainable food habits.

DOI: 10.1504/IJISD.2023.127967

International Journal of Innovation and Sustainable Development, 2023 Vol.17 No.1/2, pp.44 - 66

Received: 13 Dec 2020
Accepted: 19 Jun 2021
Published online: 22 Dec 2022 *