Title: Agri-food sustainable marketing research: a bibliometric analysis of the evolution of the field since 1990

Authors: Betzabé Ruiz-Morales; Irma C. Espitia-Moreno; Evaristo Galeana-Figueroa; Víctor G. Alfaro-García

Addresses: Facultad de Contaduría y CienciasAdministrativas, Universidad Michoacana de San Nicolás de Hidalgo, Gral. Francisco J. Múgica S/N, C.U., 58030 Morelia, México ' Facultad de Contaduría y CienciasAdministrativas, Universidad Michoacana de San Nicolás de Hidalgo, Gral. Francisco J. Múgica S/N, C.U., 58030 Morelia, México ' Facultad de Contaduría y CienciasAdministrativas, Universidad Michoacana de San Nicolás de Hidalgo, Gral. Francisco J. Múgica S/N, C.U., 58030 Morelia, México ' Facultad de Contaduría y CienciasAdministrativas, Universidad Michoacana de San Nicolás de Hidalgo, Gral. Francisco J. Múgica S/N, C.U., 58030 Morelia, México

Abstract: The present paper provides a bibliometric analysis of the evolution of the study of agri-foods with sustainability and marketing. The data were obtained from an exhaustive analysis. Using Web of Science (WoS), 1134 papers from 1900 to 2019 were retrieved and analysed. Recent years have witnessed growth in the number of publications referring to sustainability, marketing and agri-foods, and the scientific community is becoming increasingly interested in the relationship between agri-foods and sustainability. Important results and information are presented about the most cited, more productive and influential authors, organisations, journals, countries and papers in this field.

Keywords: agri-food; sustainability; marketing; bibliometrics.

DOI: 10.1504/IJISD.2023.127972

International Journal of Innovation and Sustainable Development, 2023 Vol.17 No.1/2, pp.85 - 103

Received: 30 Dec 2020
Accepted: 05 Jul 2021
Published online: 22 Dec 2022 *