Title: The role of tourism supply chain management in developing informal empowerment of rural communities in Bangladesh

Authors: Md. Abdul Alim; Rudrendu Ray; Md. Hafijur Rahman; Md. Julhaz Hossain; Rubaiyat Shabbir; M.A. Rashed Kabir

Addresses: Department of Marketing University of Rajshahi, Rajshahi-6205, Bangladesh ' Department of Marketing University of Rajshahi, Rajshahi-6205, Bangladesh ' Department of Marketing University of Rajshahi, Rajshahi-6205, Bangladesh ' Institute of Business Administration, University of Rajshahi, Rajshahi-6205, Bangladesh ' Department of Tourism and Hospitality Management, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj-8100, Bangladesh ' Department of Finance, University of Rajshahi, Rajshahi-6205, Bangladesh

Abstract: Tourism supply chain management (TSCM) plays a crucial role in developing rural communities. TSCM is considered to be one of the essential pillars for developing informal empowerment of rural communities. Therefore, this study investigates on how TSCM informally empowers rural communities, and in this regard, social exchange theory (SET) was employed as the foundation of the study. A qualitative research approach was carried out and a series of in-depth interviews was conducted to collect data. The collected data was analysed using NVivo software. The study yielded mixed findings which indicated that the informal empowerment of the economic, socio-cultural, infrastructural, and educational aspects of rural communities had been meaningfully enhanced through TSCM, while environmental empowerment was found as less experienced. The implications of these findings expect to contribute substantially to this field of study. Finally, limitations and future research directions are also discoursed.

Keywords: TSCM; tourism supply chain management; informal empowerment; economic empowerment; socio-cultural empowerment; environmental empowerment; infrastructural empowerment; educational empowerment; rural community; social exchange theory; Bangladesh.

DOI: 10.1504/IJASM.2022.128229

International Journal of Agile Systems and Management, 2022 Vol.15 No.4, pp.349 - 366

Received: 09 Jun 2021
Accepted: 18 Dec 2021
Published online: 12 Jan 2023 *

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