Title: The influence of creative self-efficacy, creative self-identity, and creative process engagement on innovative behaviour

Authors: Tarik Raihan; Md. Aftab Uddin

Addresses: Department of Management, University of Chittagong, Chattogram 4331, Bangladesh ' Department of Human Resource Management, University of Chittagong, Chattogram 4331, Bangladesh

Abstract: Given that creativity and innovation is a sine qua non for any living organism, the calls for increasing research has got momentum in this landscape. The present study attempts to scrutinise the impact of creative self-efficacy (CSE) and creative self-identity (CSI) on employees' creative process engagement (CPE) as well as innovative behaviour (IB). Deductive reasoning approach was followed and data were collected using self-administered and other administered survey methods from small and medium enterprises listed in the SME foundation of Bangladesh. The current study used structural equation modelling, SmartPLS3, to estimate the results. The results reveal that the association of CSE and CSI with IB is not supported (p > 0.05). In contrast, the relationship between CSI and CPE, CSE and CPE, CPE and IB are statistically significant. The study advances the current literature by providing additional insights into the impact of CSE and CSI on employees' CPE and on IB.

Keywords: creative self-identity; CSI; creative self-efficacy; CSE; creative process engagement; CPE; innovative behaviour; SME.

DOI: 10.1504/IJBIR.2023.128334

International Journal of Business Innovation and Research, 2023 Vol.30 No.1, pp.18 - 35

Received: 03 Aug 2020
Accepted: 09 Nov 2020
Published online: 18 Jan 2023 *