Title: Analysing the influence of websites quality and content on leisure travellers star category hotel selection in the state of Uttar Pradesh

Authors: Ankit Dambhare; Varinder Singh Rana

Addresses: Department of Hospitality Management, CT University, Ludhiana, Punjab, India; Institute of Hotel Management, Sector G, Aliganj, Lucknow-226024, Uttar Pradesh, India ' School of Hotel Management, Airlines and Tourism, CT University, Ludhiana, Punjab, India

Abstract: The present study focuses on analysing the impact of website quality and content on leisure traveller's hotel selection. A structured questionnaire was developed and distributed to respondents through online platform using Google Forms. Chi square test has been used for checking the association between website quality, content and leisure travellers. The findings of the study revealed that out of ten identified features of websites quality: clear language, high resolution photographs, videos of hotel products and services, user friendly and easily accessible websites, 'influence more' to leisure travellers in the selection of star category hotels of Uttar Pradesh. The findings of the study also concluded that out of ten identified features of website content; information about cleanliness and hygiene standards especially followed in the COVID pandemic, places of tourists interest in city and discounts and offers 'influence more' to leisure travellers in the selection of star category hotels of Uttar Pradesh.

Keywords: hotel industry; website quality; website content; leisure travellers; hotel selection.

DOI: 10.1504/IJICBM.2023.128484

International Journal of Indian Culture and Business Management, 2023 Vol.28 No.1, pp.24 - 56

Received: 04 Jun 2021
Accepted: 23 Aug 2021
Published online: 24 Jan 2023 *