Title: Behavioural intention of HR professionals to use HR analytics in the Indian context: an analysis using the UTAUT model

Authors: Anam; M. Israrul Haque

Addresses: Department of Business Administration, AMU, Aligarh, India ' Department of Business Administration, AMU, Aligarh, India

Abstract: Despite the need for innovation in HRM, HR professionals are still lagging in analytics, and various factors hinder the adoption of HR analytics. Its lower adoption rate is creating issues for developing countries such as India to achieve their full potential. This research aims to determine the factors impacting the behavioural intention in using HR analytics among the HR professionals from the perspective of the unified theory of acceptance and the use of technology (UTAUT) in the Indian context. A structured close-ended questionnaire is used to collect the data from different HR professionals in India. It is revealed that performance expectancy and effort expectancy significantly predict the behavioural intention of using HR analytics. However, social influence and facilitating conditions are not significant variables to influence behavioural intention and use behaviour, respectively, while behavioural intention is discovered as a direct factor of use behaviour.

Keywords: barriers; innovation; HR analytics; UTAUT model; behavioural intention.

DOI: 10.1504/IJICBM.2023.128486

International Journal of Indian Culture and Business Management, 2023 Vol.28 No.1, pp.101 - 123

Received: 04 Jun 2021
Accepted: 23 Aug 2021
Published online: 24 Jan 2023 *