Title: Choice of international diversification strategies: evidence from Indian industries

Authors: Aparna Bhatia; Meenu Khurana

Addresses: University School of Financial Studies, Guru Nanak Dev University, Amritsar-143001, Punjab, India ' University School of Financial Studies, Guru Nanak Dev University, Amritsar-143001, Punjab, India

Abstract: The study investigates and compares varied Indian industry groups with respect to their preferences for international diversification strategies. Jacquemin and Berry entropy (1979) approach is employed for calculating inter-region and intra-region diversification of companies in these industry groups. 'Drugs and pharmaceuticals' followed by 'information technology and communication' are revealed as the most internationally diversified industries while 'textile and wearing apparel' followed by 'construction' appeared as the least internationalised groups of industries. The results strongly assert that international diversification is industry-specific. Both the pace as well as preference of international moves varies across different industries. Statistically significant differences across industrial groups are endorsed by Games-Howell post hoc analysis.

Keywords: international diversification strategy; intra-region diversification; inter-region diversification; industry groups; entropy approach; Games-Howell post hoc analysis; India.

DOI: 10.1504/IJICBM.2023.128487

International Journal of Indian Culture and Business Management, 2023 Vol.28 No.1, pp.57 - 84

Received: 21 May 2021
Accepted: 23 Aug 2021
Published online: 24 Jan 2023 *