Title: An exploration on electric vehicle purchase intention

Authors: Nagarajan Shanmugavel; Chidambaram Alagappan

Addresses: Alagappa Institute of Management, Alagappa University, Karaikudi, India ' Alagappa Institute of Management, Alagappa University, Karaikudi, India

Abstract: The crucial objective of this research is to explore the effect of environmental product knowledge, environmental concern, perceived behavioural control and perceived innovativeness on electric vehicles' purchase intention and to explore the direct and indirect effect of these variables on customer's purchase intention of electric vehicle. This study employed selective variables from two different theories namely the TBP and UTAUT to explore the impact accumulated by the variables on the purchase intention of electric vehicle. The uniqueness of this study is to consider perceived innovativeness along with these environmental constructs to explore the purchase intention of electric vehicles from a sample of 322 members of the public. The final outcome of this research signifies that environmental product knowledge has a substantial effect on EV purchase intention, perceived innovativeness has positive significant effect on EV purchase intention and environmental product knowledge on electric vehicle purchase intention is positively moderated by age.

Keywords: electric vehicle purchase intention; environmental product knowledge; environmental concern; perceived behavioural control; perceived innovativeness.

DOI: 10.1504/IJEHV.2023.129067

International Journal of Electric and Hybrid Vehicles, 2023 Vol.15 No.1, pp.22 - 39

Received: 12 May 2021
Accepted: 13 Jun 2021
Published online: 17 Feb 2023 *