Article: The practice of new public management in the digitalisation of election campaign Journal: International Journal of Electronic Governance (IJEG) 2022 Vol.14 No.4 pp.490 - 505 Abstract: This research contributes to the development of knowledge, especially campaign regulation, which needs to be adjusted by optimising technology and digitisation. To elaborate on campaign issues in the general election, a qualitative method with a descriptive approach was used. The determination of informants is done by purposive sampling. The implementation of the New Public Management has been adopted in an organisational and policy manner, involving the government, the private sector, and civil society in the election campaign. The scientific tradition has been built by public institutions, adapting to changes, paying attention to the social dynamics of the society in formulating public policies. The novelty in this research is policy innovation and the application of new public management in elections and optimising the use of digital technology in campaigns. Inderscience Publishers - linking academia, business and industry through research

Title: The practice of new public management in the digitalisation of election campaign

Authors: Ni Wayan Widhiasthini; Nyoman Sri Subawa; Ida Nyoman Basmantra; Ni Nyoman Sri Wisudawati

Addresses: Department of Law and Social Science, Universitas Pendidikan Nasional, Jl. Bedugul No. 39, Sidakarya, Denpasar City, 80224, Indonesia ' Department of Economics and Business, Universitas Pendidikan Nasional, Jl. Bedugul No. 39, Sidakarya, Denpasar City, 80224, Indonesia ' Department of Economics and Business, Universitas Pendidikan Nasional, Jl. Bedugul No. 39, Sidakarya, Denpasar City, 80224, Indonesia ' Department of Law and Social Science, Universitas Pendidikan Nasional, Jl. Bedugul No. 39, Sidakarya, Denpasar City, 80224, Indonesia

Abstract: This research contributes to the development of knowledge, especially campaign regulation, which needs to be adjusted by optimising technology and digitisation. To elaborate on campaign issues in the general election, a qualitative method with a descriptive approach was used. The determination of informants is done by purposive sampling. The implementation of the New Public Management has been adopted in an organisational and policy manner, involving the government, the private sector, and civil society in the election campaign. The scientific tradition has been built by public institutions, adapting to changes, paying attention to the social dynamics of the society in formulating public policies. The novelty in this research is policy innovation and the application of new public management in elections and optimising the use of digital technology in campaigns.

Keywords: new public management; policy innovation; election campaign; campaign issue; political imaging; campaign regulation; digitalisation era.

DOI: 10.1504/IJEG.2022.129318

International Journal of Electronic Governance, 2022 Vol.14 No.4, pp.490 - 505

Received: 05 Aug 2021
Accepted: 18 Feb 2022
Published online: 06 Mar 2023 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article

Title: The practice of new public management in the digitalisation of election campaign

Keep up-to-date