Title: Sustainable consumerism of smartphone usage in global electronic markets

Authors: R. Seetharaman; P.S. Rajeswari

Addresses: College of Management, SRM Institute of Science and Technology, Kattankulathur, 603203, India ' College of Management, SRM Institute of Science and Technology, Kattankulathur, 603203, India

Abstract: Smartphones are vehemently used by about more than five billion people across the globe today, emanates closer to two-thirds of the world's population and the number is still intensifying aloft. India conquers the second position subsequent to China in the smartphone usage. Even though there are many salient features that impress the users, the detrimental side of the smartphone is also to be keenly observed as it impacts desperately on psychological and physiological part of the users. Hence, the concept of sustainable consumerism is extremely indispensable in this situation. This conceptual study mainly focuses on vitality and strategic prominence of sustainable consumerism on smartphone usage and also synthesised based on the several meta-analysis pertaining to different countries of the world. Based on this strategic imperatives of sustainable consumerism are streamlined.

Keywords: smartphone usage; sustainable consumerism; psychology; addiction; life style; meta-analyses; global electronic market.

DOI: 10.1504/IJBFMI.2023.129851

International Journal of Business Forecasting and Marketing Intelligence, 2023 Vol.8 No.2, pp.179 - 192

Received: 09 Jul 2022
Accepted: 11 Jul 2022
Published online: 31 Mar 2023 *

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