Title: Marketing potentials of ecofriendly paper products: case study

Authors: Alan D. Smith

Addresses: Department of Marketing, Robert Morris University, 6001 University Blvd, Moon Twp, PA 15108, USA

Abstract: The ecofriendly or green revolution has greatly evolved, especially from a marketing perspective. Hemp products, especially food protein and non-food products (paper) may well be the next evolution ecofriendly supply chain strategies. Through the use of a case study approach, hemp as a source for paper that results in a quicker cycle time and is more climate change friendly than trees, may well turn out to be a part of a sustainable supply chains. Besides the direct environmental impact, paper pulp requires a number of chemical treatments in order for it to have longevity as a product. The innovative solution that can challenge the traditional monopoly is hemp-based, ecofriendly paper products. Hemp paper is a natural alternative to tree-based paper and is an obvious upgrade from the latter. Recent federal degradations have made this ecofriendly resource extremely attractive.

Keywords: cash crops; hemp paper; ecofriendly; green products; supply chain management; SCM; sustainable supply chain integration; SSCI; sustainability.

DOI: 10.1504/IJBFMI.2023.129853

International Journal of Business Forecasting and Marketing Intelligence, 2023 Vol.8 No.2, pp.157 - 178

Received: 20 Jul 2022
Accepted: 26 Jul 2022
Published online: 31 Mar 2023 *

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