Title: Determinants of individual's intention to use the internet of things for smart home technology: a cultural moderating effect

Authors: Osaid Alsamarah; Khaled A. Alshare; Peggy L. Lane

Addresses: Ooredoo Qatar, Doha, Qatar ' AIS Department, College of Business and Economics, Qatar University P.O. Box 2713, Doha, Qatar ' University of Louisiana Monroe, Monroe, Louisiana, USA

Abstract: This study examines the determinants of customers' intention to use the internet of things (IoT) - smart home technology. The proposed model extends the unified theory of acceptance and use of technology 2 [UTAUT2] by including mobility, trust, security and the espoused national cultural values of collectivism, masculinity, and uncertainty avoidance. Performance expectancy, mobility, price value, and trust in smart home technology and its providers have significant positive impacts on the customers' behavioural intention to use the smart home technology (IoT). The cultural dimensions moderate some of the hypothesised relationships in the proposed model. Security and social influence are strongly associated with trust in smart home technology providers. Effort expectancy and hedonic motivation are positively associated with performance expectancy. Implications for researchers and IoT providers are discussed.

Keywords: internet of things; IoT; smart-home technology; unified theory of acceptance and use of technology 2; UTAUT2; Hofstede cultural dimensions.

DOI: 10.1504/IJMC.2023.129980

International Journal of Mobile Communications, 2023 Vol.21 No.3, pp.316 - 340

Received: 18 Jun 2020
Accepted: 02 May 2021
Published online: 04 Apr 2023 *

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