Title: Organisational culture, revealed innovation advantage and growth - a framework of analysis

Authors: Anwesha Modak; Tamal Datta Chaudhuri

Addresses: Centre for Knowledge Ideas and Development Studies (KnIDS), 1/433 Gariahat Road (South), Jodhpur Park, Kolkata, 700068, West Bengal, India ' Centre for Knowledge Ideas and Development Studies (KnIDS), 1/433 Gariahat Road (South), Jodhpur Park, Kolkata, 700068, West Bengal, India

Abstract: The purpose of this paper is to provide a framework for understanding the role of organisational culture in innovation for Indian companies of different sizes. We consider various aspects of an organisation like inward looking organisational emphasis, customer interface, competition driven organisational culture, organisational mindset, digitisation, digitalisation, digital transformation, organisational environment, leadership, emphasis on human resources and technology orientation that can aid in the process of innovativeness and innovation orientation of companies. A simple text mining exercise is proposed for the purpose and a revealed innovation advantage index is introduced to measure and rank companies in terms of innovativeness. We observe that companies, irrespective of their size, are lagging in terms of technology orientation, but their organisational orientation is strong. Specific insights emerge from the analysis regarding relation between innovativeness and growth, productivity and market perception.

Keywords: innovation; innovation orientation; organisational mindset; technological orientation; revealed innovation advantage index; RIAI; market perception.

DOI: 10.1504/IJMED.2023.130150

International Journal of Management and Enterprise Development, 2023 Vol.22 No.2, pp.110 - 138

Received: 16 May 2022
Accepted: 10 Oct 2022
Published online: 05 Apr 2023 *

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