Title: Motivation and behavioural intention towards urban recreational parks: a case of Putrajaya

Authors: Noraihan Mohamad; Putera Wan Ar-Rashidi Ruslan; Nasrul Naim Shaipudeain

Addresses: School of Hospitality and Creative Arts, Management and Science University, University Drive, Off Persiaran Olahraga, 40100, Shah Alam Selangor, Malaysia ' School of Hospitality and Creative Arts, Management and Science University, University Drive, Off Persiaran Olahraga, 40100, Shah Alam Selangor, Malaysia ' School of Hospitality and Creative Arts, Management and Science University, University Drive, Off Persiaran Olahraga, 40100, Shah Alam Selangor, Malaysia

Abstract: Putrajaya is enriched with recreational parks with beautiful nature and scenery. This study aims to divert the attention of the public regarding Putrajaya from only being recognised as an administration centre to a recreational destination by examining the effect of push and pull of travel motivations factor on leisure tourists' satisfaction and their return intention. Based on cross-sectional design, self-administered questionnaires were distributed to leisure tourists at Putrajaya. 233 total respondents were accessed based on the convenience sampling technique. The partial least square-structural equation modelling technique was employed to evaluate the research model. The results revealed push and pull factors are the important predictors to explain tourist satisfaction and return intention to recreational parks in Putrajaya. In conclusion, this study provides valuable information to the authorities in the implementation of strategic plans to promote Putrajaya as a leisure destination among tourists.

Keywords: Putrajaya; push; pull; satisfaction; return intention; leisure tourist.

DOI: 10.1504/IJLTM.2022.131071

International Journal of Leisure and Tourism Marketing, 2022 Vol.7 No.4, pp.280 - 301

Received: 10 Nov 2021
Accepted: 22 Dec 2021
Published online: 24 May 2023 *

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