Article: Factors influencing online learning on social media Journal: International Journal of Learning Technology (IJLT) 2023 Vol.18 No.1 pp.3 - 27 Abstract: This work has investigated the relationship between SM use and its four antecedents, i.e., perceived interactivity, perceived usefulness, perceived ease of use and perceived enjoyment. Moreover, it has also examined the association of SM use with its outcome variables, i.e., active learning, creativity and collaborative learning, leading to learning performance. This work has been conducted on university learners with a sample size of 511. A causal research design was applied in this work as it allowed the testing of relationships amongst various variables. Structural equation modelling (SEM) analysis revealed interesting results as SM use positively correlates with its four antecedents. Perceived enjoyment has the most substantial influence on SM use. Moreover, the results show that SM use enhances active learning, creativity and collaborative learning amongst learners, improving their academic performance. SM use has the most influence on active learning, and active learning has the most substantial impact on learning performance. Inderscience Publishers - linking academia, business and industry through research

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Title: Factors influencing online learning on social media

Authors: Shabana Khurshid; Faseeh Amin; Nayera Masoodi; Mohammad Furqan Khan

Addresses: Department of Social Work, University of Kashmir, Hazratbal, Srinagar, J&K, India ' Department of Management Studies, University of Kashmir, South Campus, Highground Fatehgarh Anantnag, Jammu and Kashmir, 192101, India ' Department of Home Science, University of Kashmir, Hazratbal, Srinagar, J&K, India ' Jammu and Kashmir Entrepreneurship Development Institute, Sempora, Pampore Srinagar, Jammu and Kashmir, 191101, India

Abstract: This work has investigated the relationship between SM use and its four antecedents, i.e., perceived interactivity, perceived usefulness, perceived ease of use and perceived enjoyment. Moreover, it has also examined the association of SM use with its outcome variables, i.e., active learning, creativity and collaborative learning, leading to learning performance. This work has been conducted on university learners with a sample size of 511. A causal research design was applied in this work as it allowed the testing of relationships amongst various variables. Structural equation modelling (SEM) analysis revealed interesting results as SM use positively correlates with its four antecedents. Perceived enjoyment has the most substantial influence on SM use. Moreover, the results show that SM use enhances active learning, creativity and collaborative learning amongst learners, improving their academic performance. SM use has the most influence on active learning, and active learning has the most substantial impact on learning performance.

Keywords: online learning; social media; social media usage; social media learning; learning performance; virtual learning; antecedents of social media usage; education; structural equation modelling; SEM.

DOI: 10.1504/IJLT.2023.131309

International Journal of Learning Technology, 2023 Vol.18 No.1, pp.3 - 27

Received: 16 Jun 2021
Received in revised form: 13 Jul 2022
Accepted: 18 Jul 2022
Published online: 06 Jun 2023 *

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Title: Factors influencing online learning on social media

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