Title: Competitive advantage through sustainable supply chain management: an insight into Indian automotive sector

Authors: Neeraj Khera; Rakesh K. Mudgal

Addresses: Teerthankar Institute of Management and Technology, Teerthanker Mahaveer University, N.H.-24, Delhi Road, Moradabad-244001, Uttar Pradesh, India ' D.Y. Patil Education Society (Deemed to be University), Kolhapur, D.Y. Patil Vidyanagar, Kasaba Bavada, Kolhapur, 416006, Maharashtra, India

Abstract: Gaining competitive advantage is the key focus of firms in current unprecedented and turbulent times. The current research contributes to the knowledge on supply chain dimensions and their relationship with competitive advantage. By developing and researching on a conceptual framework of supply chain practices and competitive advantage constructs and analysing a number of automotive manufacturing organisations with a valid and reliable survey instrument, the research study has not only investigated and represented the relationship between the supply chain practices and competitive advantage, but also demonstrated meaningful interpretations on achievement of superior performance through supply chain dimensions. Therefore, this paper aims to develop a novel conceptual model and suggest its application in the automotive industry in India. Finally, from the results it may be inferred that there is significant contribution of flexibility and delivery on competitive advantage in automotive organisations in India.

Keywords: sustainable supply chain dimensions; cost; quality; flexibility; durability; competitive advantage; automotive industry.

DOI: 10.1504/IJPSPM.2023.131345

International Journal of Public Sector Performance Management, 2023 Vol.11 No.4, pp.467 - 480

Received: 21 Feb 2020
Accepted: 21 Jun 2020
Published online: 07 Jun 2023 *

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