Title: Barriers to hospitality innovativeness: the Colombian case

Authors: Salvador Estrada; Héctor Cuevas-Vargas; Maria Laura Toraldo; Mario Benassi

Addresses: Department of Business and Finance, The University of Guanajuato, Av. Ing. Javier Barros Sierra #201 Esq. Av. Baja, California and Ejido Santa María del Refugio, Celaya, Gto.; C.P. 38110, Mexico ' Department of Business Innovation and Marketing, Universidad Tecnológica del Suroeste de Guanajuato, Carr. Valle-Huanímaro Km 1.2 Valle de Santiago, Gto., Mexico ' Department of Economics, Management, and Quantitative Studies, The University of Milan, Via Conservatorio, 7, 20122 Milano, Italy ' Department of Economics, Management, and Quantitative Studies, The University of Milan, Via Conservatorio, 7, 20122 Milano, Italy

Abstract: There is still a gap in innovation research in the hospitality sector. This work will provide new evidence of innovative behaviour in a developing country. Few studies jointly use various barriers to predict innovative behaviour and innovation capacity, and some criteria for grouping the barriers are missing. Based on this consideration, a conceptual framework is suggested that relates the following: 1) obstacles associated with information and internal capabilities; 2) risk obstacles; 3) obstacles in the business environment as independent variables and three types of innovation capabilities; 4) product innovativeness; 5) process innovativeness; 6) market innovativeness as dependent variables. The analysis used a second-generation structural equation method (PLS-SEM). The results prove that with the awareness of obstacles, Colombian tourism companies may strategically generate innovation capabilities.

Keywords: innovativeness; obstacles; barriers; service; innovation capabilities; tourism.

DOI: 10.1504/IJBE.2023.131875

International Journal of Business Environment, 2023 Vol.14 No.3, pp.277 - 302

Received: 05 Oct 2021
Accepted: 04 Jul 2022
Published online: 04 Jul 2023 *

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