Title: A multi-objective optimisation of sustainable business model innovation strategies regarding the challenges of new and emerging technologies in service business

Authors: Hadi Balouei Jamkhaneh; Reza Shahin; Reza Jalali

Addresses: Department of Industrial Management, Persian Gulf University, Bushehr, 7516913817, Iran ' COSYS, ESTAS, Univ Gustave Eiffel, 59650 Villeneuve d'Ascq, Lille, France ' Department of Industrial Management, Persian Gulf University, Bushehr, 7516913817, Iran

Abstract: The main purpose of this study is to provide a framework for selecting an effective and efficient strategy to reduce the challenges of sustainable business model innovation (SBMI). Firstly, a review of the literature on a set of SBMI strategies and challenges is done. Then by using the Kano model, SBMI strategies are classified. After this, the effectiveness of each strategy in reducing the challenges of SBMI is determined by using the quality function deployment (QFD) model. Next, due to resource constraints and implementation costs of each strategy, multi-objective decision making (MODM) was used to select the optimal strategies. The results show that encourage sufficiency (S₄), repurpose for society or the environment (S₅) and sustainability vision (S₁₀) were selected as the optimal strategies.

Keywords: sustainable business innovation; sustainable business strategies; sustainable business challenges; service business; multi-objective model; quality function deployment; QFD; Kano model.

DOI: 10.1504/IJBEX.2023.132071

International Journal of Business Excellence, 2023 Vol.30 No.2, pp.203 - 233

Received: 26 Jun 2020
Accepted: 13 Aug 2020
Published online: 11 Jul 2023 *

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