Title: Moderating role of personal attitude, social norms and self-efficacy on the relationship between protean career pattern and entrepreneurial orientation among students in India: a structural equation modelling approach

Authors: Meha Joshi; Girish Chandra Maheshwari; Rajan Yadav

Addresses: Delhi School of Management, Delhi Technological University, Main Bawana Road, Shahabad Daulatpur, Delhi 110042, India ' Delhi School of Management, Delhi Technological University, Main Bawana Road, Shahabad Daulatpur, Delhi 110042, India ' Delhi School of Management, Delhi Technological University, Main Bawana Road, Shahabad Daulatpur, Delhi 110042, India

Abstract: The change in the mindset of millennials has led to the emergence of several new career patterns. This paper aims at investigating the difference in protean career orientation among the students of management of select business schools of Delhi based on their gender. Moreover, the study aims at understanding the moderation effect of personal attitude, self-efficacy and social norms on the relationship between protean career orientation and entrepreneurial orientation of the students. Data was collected from 250 students pursuing management education in select business schools in Delhi and NCR. The data was analysed using structural equation modelling. Results show that there is no significant difference in the protean career orientation and entrepreneurial orientation of students based on their gender. Personal attitude and social norms are found to be significantly moderating the relationship between protean career orientation and entrepreneurial orientation. Self-efficacy did not show the moderation effect on the hypothesised relationship.

Keywords: gender; protean career; millennials; self-efficacy; entrepreneurship; structural equation modelling; social norms; India.

DOI: 10.1504/IJESB.2023.132530

International Journal of Entrepreneurship and Small Business, 2023 Vol.49 No.3, pp.458 - 474

Received: 27 Dec 2019
Accepted: 18 May 2020
Published online: 27 Jul 2023 *

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