Title: Cooperation alliance, technical value, and standards dynamics

Authors: Weijun Cui; Cheng Sun; Guang Chen; Jue Liu; Jie Wu; Zheng Liu

Addresses: School of Business, Nanjing University of Information Science and Technology, Nanjing 210044, China ' School of Business, Nanjing University of Information Science and Technology, Nanjing 210044, China ' Bureau of Academic Divisions, Chinese Academy of Sciences, Beijing 100190, China ' Jiangsu Institute of Quality and Standardisation, Nanjing 210044, China ' Jiangsu Institute of Quality and Standardisation, Nanjing 210044, China; College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210044, China ' School of Business, Nanjing University of Information Science and Technology, Nanjing 210044, China

Abstract: In this paper, based on ETSI data from the Searle Center and through the application of resource-based view (RBV) and prospect theory, the impact mechanism of a standards-setting cooperation alliance on standard dynamics is investigated from the perspective of a coopetition strategy. The impacts of size of cooperation alliance (SCA) on standard survival and advancement are studied, and the moderating effect of the technical value of standards is also explored. The research findings are as listed below: 1) the standards formulation SCA has a positive impact on standard survival; 2) the standards formulation SCA has a negative impact on standards advancement; 3) the technical value of standards has a significant positive moderating effect on the relationship between SCA and standard survival; 4) the technical value of standards has a significant weakening effect on the relationship between SCA and standards enhancement.

Keywords: technical standards; cooperation alliance; standards survival; standards upgrading; technical value.

DOI: 10.1504/IJTM.2023.132601

International Journal of Technology Management, 2023 Vol.93 No.1/2, pp.105 - 132

Received: 19 Aug 2021
Received in revised form: 19 May 2022
Accepted: 12 Jul 2022
Published online: 30 Jul 2023 *

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